5 Companies Smashing Employer Branding on Snapchat

5 Companies Smashing Employer Branding on Snapchat Having a successful employer brand  is something that many businesses are struggling with. How do you  attract the best talent? How do you  tell your brands story? How do you  increase applications? If youve ever been stuck pondering these questions, join the majority of large businesses, struggling with the same issues. However, some brands have got this employer brand storytelling down to a tee, and its not through the traditional channels that you might expect! Theyre using the hottest and most relevant app of the hour Snapchat. Taco Bell Taco Bell is one of the most famous brands on Snapchat. Theyve broken records with their sponsored filters and made waves in the creative community. Theyve used Snapchat for employer branding and also showcase products from  their infamous menu. One of their most popular employer branding campaigns was an intern job opening that they advertised on Snapchat. We aren’t just looking for anyone who knows how to Snapchat and tweet, though. We are looking for someone that is obsessed with Taco Bell, the job posting read, Whether it’s being the first large brand on Snapchat or creating a Change.org petition for a taco emoji, we are looking for unconventional and creative thinking. saw Taco Bells snapchat.. I WANNA BE AN INTERN FOR TACO BELL ?????????????????? st. nik ?????? (@NikkiLune) September 4, 2015 General Electric General Electric is a B2B brand that is famous for its  creative use of all social media channels. The Snapchat stories are a cut above the  rest.  As well as daily interesting stories and regular special guests, the team also shows off the more personal side of the business. Recently they recorded their day at a university recruitment fair, through a series of Snapchat stories, colourfully illustrated using Snapchats doodling tool. Behind The Scenes at #andTHEN16 @generalelectrics @bethcomstock is on our @Snapchat https://t.co/Skz3ik6IU2 @DMA_USA @thebradsmith @Machiz pic.twitter.com/EE1dsDpjGk Nasdaq (@Nasdaq) October 16, 2016 Vayner Media Vayner Media Gary Vaynerchucks agency takes a very personal approach when it comes to their Snapchat content. The stories are made up of different employees from the business, showing you around, giving their own personal commentary on what life is like at the agency. I think this works very well showing off the brands personal side will mean that potential employees could place themselves in a potential role, meaning they are more likely to apply. Employees of various experience levels get to take over the Snapchat stories, so whether its a grad, intern or Gary V himself theres always someone new. Taking over the @VaynerMedia snapchat account today check it out! pic.twitter.com/xbauYYK42p Melissa Moriarty (@melissamoriarty) May 19, 2016 Aer Lingus Aer Lingus uses Snapchat to show off the humans behind the brand. Most budget airlines have a hard job when it comes to social they need the people in place to reply to customer service queries and complaints. Aer Lingus use Facebook Twitter for this but use Snapchat purely for showing off the behind the scenes of the brand. They regularly take part in charity events and other fun activities, all which they share on Snapchat. Check out our @Snapchat story from the #StPatricksDay Parade in Dublin! Username: aerlingus Aer Lingus (@AerLingus) March 17, 2015 Amazon Amazon uses  Snapchat similarly to General Electric. As well as showcasing products, the brand  also shares office jokes with followers, which gives a nice insight into life at the company. The office seems like a really cool place to work, and the fact that they have a dog-friendly office makes it even more attractive as an employer! Check out my boy, we made it on @amazons Take Your Dog to Work Day Snapchat! ?? pic.twitter.com/QdSm2V4TcO Susan Rouser (@srouser) June 26, 2015 So whether youre looking for a way to show everyone the culture behind your brand, advertise a new role or simply show-off a product Snapchat is where you need to be. Tell us your favourite and least favorite thing about Snapchat in the comments below. Main image credit: Shutterstock